Panama was host to February 6,2012 “The Bachelor” show at a prime time slot of 9pm. The show has more than 7.7 viewers according to the official polls at ABC. The show features some of the best Panama has to offer. The government of Panama failed in several key points which the most important is “not sponsoring the episode” or buy media for this show and this specific date. A show of this caliber broadcasted to the exact age demographic audience that have the financial ability to travel would have been a fantastic and memorable addition.
I feel that the government should have taken a more active role and participated or sponsored this show. To get into the prime time slots of ABC costs alot of money and all the promotions for Panama, and Panama City was free. This is the best type of advertisement and endorsement “one” is looking for and Panama being one of the most important countries in Central America, it would have added more credibility to legitimacy of traveling and enjoying what Panama has to offer. The show I am sure will be aired again at a later time and I believe that at least an attempt should be made to contact the show.